Question 1

What is secondary and tertiary sales data?

Accepted Answer

Secondary data involves sales-related information from business generated by your channel partners. Tertiary data involves data about business generated by channel partners’ partners, usually retailers, who finally sell to the end-consumers.

Question 2

Why is secondary sales data important for a business?

Accepted Answer

Accurate and real-time data on secondary sales can help companies optimise their distribution channels. Companies can make strategic, data-driven decisions on product planning, new product launches, inventory optimisation, marketing planning, and consequently deliver a better brand experience to its end customers.

Question 3

How can a business capture secondary sales data?

Accepted Answer

A business can capture secondary sales data by implementing a channel sales analytics platform capable of delivering accurate and real-time information on channel business.

Question 4

What are the benefits of Channel Sales Analytics Platform?

Accepted Answer

A channel analytics sales platform can help companies with real-time information on their distribution channels. With the data, companies can make informed decisions on product inventories, sales channels, sales resources, and optimise channel performance.

Question 5

How to choose the best Channel Sales Analytics Platform?

Accepted Answer

The best channel sales analytics platform is one that provides - accurate and real-time information, one capable of scaling, offers extensive customisation, is able to integrate with your existing systems, and is easy-to-use.

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